RedCherry

Broker & Prop Firm CRM

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RedCherry
Prop Firm Module, coming soon

Prop Trading CRM

Trading challenges, evaluation tracking, funded accounts and leaderboards, managed from the same CRM as the rest of your business.

Run prop trading with confidence

Unlimited challenges

Design multi-stage challenges with customizable trading conditions.

Goals and limits

Set as many profit targets and trading limits as each challenge needs.

New revenue

Offer free and paid challenges, set up in minutes.

A prop firm CRM on the same platform as your brokerage

Prop trading firms sell evaluations, not accounts. A trader buys a challenge, has to hit a profit target without breaking risk rules, moves to the next stage and finally trades a funded account with a profit split. Running that on spreadsheets and a generic CRM breaks as soon as volumes grow. RedCherry's prop firm module, coming soon, puts challenge design, evaluation tracking, funded accounts and leaderboards in the same CRM that handles sign-up, payments and support.

Because the module shares RedCherry's trading platform integration, challenge accounts are created on MT4 or MT5 automatically, trading activity is evaluated against targets and limits in real time, and failed accounts can be moved to read-only without manual work.

A prop firm CRM on the same platform as your brokerage

Designing challenges

  • Unlimited challenges, each with its own stages, profit targets, daily and overall drawdown limits and trading conditions
  • Free and paid challenges, with payment through the same gateways clients use for deposits
  • Automatic promotion to the next stage when targets are met, and automatic failure when a limit is breached
  • Funded accounts with profit splits and payout schedules
  • Leaderboards and trader statistics for marketing and retention

Traders sign up through the client portal, pass the KYC level you require, buy a challenge and follow their own progress, so support tickets about status drop.

Designing challenges

Risk and reporting for the firm

Risk parameters are set per challenge and monitored across every account in real time, with flexible thresholds applied automatically. Reporting covers trading activity, pass rates, profitability and risk exposure, so the firm can tune challenge design on data rather than guesses. The same dashboard that shows deposits and clients shows challenge revenue and funded-account performance.

Risk and reporting for the firm

From purchase to payout, step by step

When the module ships, a challenge will run on RedCherry like this:

  • The trader signs up in the client portal and passes the KYC level the firm requires
  • They buy a challenge through the integrated payment gateways, and the challenge account is created on MT4 or MT5 automatically
  • Trading is evaluated against the stage's profit target and drawdown limits as activity syncs from the platform
  • Meeting the target promotes the account to the next stage; breaching a limit fails it and moves it to read-only
  • After the final stage the trader receives a funded account with the profit split and payout schedule set for that challenge
  • Payout requests are raised from the portal, approved in the back office and paid through the same gateways used for deposits

Every step is recorded on the trader's record, so support can answer a status question without asking the risk team, and the trader sees the same status in the portal.

From purchase to payout, step by step

Running a prop program next to a brokerage

Some firms run a brokerage and a prop program side by side. On RedCherry both share the client portal, the payment gateways, KYC, the IB program and reporting, so a trader who starts with a challenge and later opens a live account stays one client with one history, verified once.

Partners benefit too: the same IB program can pay an affiliate for each paid challenge and trade commission on live clients, with one statement covering both. Management reads challenge revenue, pass rates and funded-account performance next to deposits and trading volume, on one dashboard.

Running a prop program next to a brokerage

Marketing a challenge

A challenge is bought, not opened, so the funnel looks like e-commerce: a landing page, a sign-up, a payment and a confirmation. RedCherry's lead management captures where each buyer came from, the marketing module runs the launch and reactivation campaigns, and the IB program pays affiliates who bring traders to a challenge, with CPA deals for each paid challenge or trade commission once a trader is funded. Leaderboards and trader statistics give the firm proof to publish, and the same client record carries the trader from first challenge to funded payout.

Marketing a challenge

How a challenge works

From sign-up to a funded account.

  1. 01

    Step 1

    Traders sign up, pick a challenge and trade against the benchmarks you define.

  2. 02

    Step 2

    Profit targets and risk rules decide who moves on to the next stage.

  3. 03

    Step 3

    Successful traders get a funded account and share in the profits they make.

Why prop firms choose RedCherry

Centralized management

  • Manage traders, profiles and trading activity in one dashboard.
  • Follow performance and oversee every account.
  • Fine-tune strategies with streamlined management tools.
Centralized trader management

Customizable and scalable

  • Shape the platform around how your firm works.
  • Start small and add advanced features as you grow.
  • Keep the same CRM as the firm grows.
Customizable prop trading CRM

Risk management tools

  • Set and monitor risk parameters across all challenges in real time.
  • Apply flexible thresholds automatically.
  • Move failed accounts to read-only status.
Risk management settings

Real-time reporting and analytics

  • Live reports on trading activity, profitability and risk exposure.
  • Spot trends early and act on data.
  • Optimize strategies and lift performance.
Real-time reporting

Trading platform integration

  • Works with MetaTrader 4 and 5, with TradeLocker and cTrader coming soon.
  • Smooth data flow and synchronization.
  • Less operational overhead for your team.
Trading platform integration

Account management

  • Manage clients and trading accounts with ease.
  • Multi-currency accounts, flexible leverage and quick onboarding.
  • A smooth experience for your business and your traders.
Account management

Prop trading CRM questions

Is the prop trading module available now?

It is coming soon. Brokerages and prop firms can book a demo to see the roadmap and the rest of the platform that the module builds on.

Can a firm run both a brokerage and a prop program?

Yes. Both run on the same CRM, client portal, payments and reporting.

Which platforms will challenges run on?

MetaTrader 4 and 5, with TradeLocker and cTrader coming soon, through RedCherry's trading platform integration.

How are challenge fees collected?

Through the integrated payment gateways, with the same wallets and reconciliation used for deposits.

Can risk rules differ per challenge?

Yes. Profit targets, drawdown limits and trading conditions are set per challenge and per stage.

What happens when a trader fails a challenge?

The account is marked failed by the rules and can be moved to read-only automatically; the trader can buy another challenge from the portal.

Can challenge rules be changed after launch?

Rules are configured per challenge, so a firm can launch a new challenge with adjusted targets or limits and compare pass rates side by side. We recommend leaving challenges that traders have already bought unchanged, so every trader is judged by the rules they signed up for.

Can affiliates be paid for challenge sales?

Yes. The IB program can pay a CPA for each paid challenge a partner brings, and trade commission once a referred trader is funded or opens a live account.

Related modules

From the blog

Designing fair multi-step challenges

Setting targets and risk rules that find skilled traders without scaring off new ones.

Read the guide

IB commission structures explained: per lot, CPA and hybrid

How introducing brokers get paid, the main commission models and how to choose the right one for each kind of partner.

Read the guide

Choosing payment providers for new markets

What to look for when adding PSPs for clients in a new region.

Read the guide

Run every challenge from one CRM

Automate trader management, follow performance in real time and grow your firm without extra admin.

Book a demo